partnered with Sydney J. Besthoff at 732 Canal Street, New
Orleans in 1905, and continually expanded through the 20th
century to become a regional chain. It was well known for its
unique purple color, with everything in the store (signs, cash
registers, employee uniforms, etc.) being "K&B Purple".
This color became well known as a descriptive term in the
local lexicon - as one might describe something as "forest
green", New Orleanians will still describe a particular shade
of purple as "K&B purple."
many of its own private label items, including its own liquor
label, and for a time a brand of beer. While the majority of
K&B brand products were inexpensive non-descript products
locally regarded as just above a generic brand, the line also
included well regarded products such as the much-beloved
K&B ice cream; the distinctive K&B "Creole Cream
Cheese" ice cream was a local favorite.
K&B's corporate headquarters were
located at Lee Circle in the New Orleans Central Business
District; a synagogue was torn down to construct the office
building in the 1960s. The building is still known as K&B
Plaza despite the fact that K&B sold its drugstores to
Rite Aid in 1997. The older headquarters and warehouse on Camp
Street was donated to become the headquarters of New Orleans'
Contemporary Arts Center at the start of the 1980s.
Sidney Besthoff III, the grandson of
the drugstore founder, is a well-known local philanthropist
and collector of sculpture. His collection of sculpture
includes works by significant contemporary sculptors. The
Besthoff Sculpture Garden at the New Orleans Museum of Art was
created from his donations.